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First drops coming soon

Your favourite creators.
On a proper good tee.

Bold tees made in collaboration with the creators you love. Each drop is available to order for just 14 days.

Black tees. Made to order. Every purchase supports the featured creator.

Black Proper Famous T-shirt with the purple Lenny Chips collage design, displayed on a cream background
Sample concept · Creator collaborations coming soon
Your favourite creators / Black portrait tees / 14-day drops

A different kind of famous

Pick your creator. Choose your size.

We turn your favourite online personalities into bold portrait tees, with colourful lettering, photo montages and the details their fans recognise.

Choose your creator and size while their drop is open. We handle the printing and delivery, and the featured creator earns a share of every sale.

Picture your own version

Your favourite faces

Gamers, food reviewers, comedians and more. Tees built around the people you love watching.

Made with creators

Every collaboration is approved by the featured creator, who earns a share of each sale.

14 days to get yours

Each drop has a firm closing date. Order during the 14-day window and we’ll make your tee for you.

Concept moodboard with Proper Famous lettering, terrier portraits, fabric and burgundy paper.

You know the feeling

Their favourite face.
Your best gift yet.

A running joke. A familiar face. That channel they never shut up about. Some presents just get it.

Get launch updates

For the fans

First in the loop.
Good company.

Be first to hear which creators are joining us, see their tees and find out when each 14-day drop opens.

For creators

Got an audience?
Get your own drop.

Your own Proper Famous tee, available for 14 days. We handle the design, shop, printing, fulfilment and customer support. You bring the personality, approve the design and share the launch with your audience.

Make something with us

You bring

The personality, the final say on the artwork and the launch posts.

We handle

The design, the shop, the orders and the customer questions.

We’re inviting our first creator partners. Fancy being one?

How we work

From first hello
to first drop.

A clear plan. A shared idea. No boxes of stock in your spare room.

  1. Find the idea

    We get to know your channel and find an angle your audience will recognise.

  2. Get it right

    We design with approved photos. You review the artwork and a sample before launch.

  3. Drop it

    We agree your 14-day ordering window and launch posts. You share the drop; we handle the orders.

  4. Share the return

    Your cut, sales reporting and payment schedule are agreed in writing before we go live.

Model wearing a black Proper Famous Lenny Chips graphic T-shirt

The useful bits

When can I buy a tee?

Not just yet. We’re putting our first collaborations together. Join the list for the faces, designs and release dates as they’re confirmed.

How do the 14-day drops work?

Each design is available to order for 14 days, with the closing date clearly shown. Tees are made to order, subject to size availability, rather than limited to a fixed number. Delivery timings will be shown before you buy. Future releases may happen, but aren’t guaranteed.

Already got merch?

Good. This is designed to sit alongside it: a one-off portrait tee with a different feel. We’ll check your existing merch agreements together before we commit.

Do I need to buy stock?

No bulk stock purchase. Our model is print on demand: tees are made when customers order. We agree artwork, samples, promotion and payment terms with you before launch.

Got someone in mind?

Tell us who you’d put on a tee and why. We’re all ears. A suggestion isn’t a confirmed collaboration, but it’s a good place to start.

Get in touch

Let’s make
something good.

A creator, a manager, or a very convincing fan? Tell us a little about yourself and what you’ve got in mind.

Proper Famous creative moodboard with typography, portrait cut-outs and burgundy paper

Everything except your channel link is required.

We’ll use the details you submit to respond to your enquiry. This form does not sign you up for marketing emails.